The Wall Street Journal is the world's largest, international business-focused daily newspaper. During the 2016 presidential election,
 it was important for The WSJ to let it's readers know that it would be business as usual for the publication and that they would stay
non-partisan in their reporting. The WSJ wanted to create a campaign that would make them stand out among the other media
outlets as the one that would not take sides and would only report reliable, factual, business news. 
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