The Wall Street Journal has been, for many years, a trusted name in journalism. The prestige that is associated with this long-standing financial and business institution, makes it the perfect brand to have its own line of luxury goods. The Journal Collection by Wall Street Journal launched its line of unique and upscale gifts for the 2016 holiday season. Our job was to come up with a look and tone for this new brand launch that was as rich as its readers aspire to be. We did this by developing luxe photography with clean modern layouts for both print and web. The tone of the ads was to show a bit of loftiness but retain a little sense of humor.