Sally Hansen came to me with a desire to be more relevant in the trending nail art space. I was tasked to come up with concepts for a new app that would be both revolutionary to the Sally Hansen brand but also in the cosmetics space as a whole. I came up with the idea for an app that uses color matching technology to enable the users to match colors they have captured to Sally Hansen's entire catalogue of nail polish color offerings. The app would also also users to try on colors and get product recommendations. This app was pitched, designed and ultimately launched as the Sally Hansen ManiMatch™ App.