Own skin care line was entering a market that was already saturated with face creams and skin products. In order to make a campaign that would stand out, we touted Own's unique qualifier, they don't use harsh chemicals or unnecessary ingredients. We developed a 360º campaign to creatively announce that Own was for every woman, at any age, who wanted to treat their skin care concerns effectively and naturally. We created transparent, mobile "Own" workshops to flaunt the simplicity of the products, we designed contests for social media, print ad campaigns, OOH executions and social media channels.
