The ask was to create a sizzle reel showcasing the portfolio of assignments and efforts from Interpublic Group agencies as Honeywell’s global agency of record. The range of produced work included brand, advertising, public relations, digital marketing, demand generation, and corporate marketing for all of Honeywell's strategic business groups.
The campaigns that were created focused on solving Honeywell’s most complex and challenging problems by leveraging each of IPG agency’s domain expertise. My role was with MRM specifically which is the global direct and digital marketing agency of IPG. I acted as the Senior Art Director of several of these creative solutions seen here including the creation of the sizzle reel itself.
