Grey Goose wanted to create an exclusive customer loyalty program app, thus RSVP was born. The RSVP app would reward members with the ability to sign up for unique and private events sponsored by Grey Goose. The select content could only be obtained via downloading and signing into the application. Members would also be able to download new music from featured artists, most of whom
perform at the RSVP events. Being an RSVP member would also unlock specialty cocktail recipes that were at the center of these events. 
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