EY believes that the way to a better working world is through asking better questions. As we move through this rapidly changing transformative age, we need to ask ourselves some tough questions—specifically, are AI and machine learning hardwiring unconscious bias into our future? As a leader in digital technology, EY presented us with the challenge of coming up with thought provoking questions and photography to develop a campaign that ponders our future. We created ads that intend for our audience to take to heart and ponder these questions about gender roles, parenting and how life in the future will change the ways we behave.  
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