Food Network developed a new reservations system called, City Eats. This new venture would include not only a means to make reservations at restaurants, but a rating system, interviews, great photography and engaging food content curated by Food Network. To kick off in the first market, Washington D.C., we were tasked in creating a creative campaign highlighting the exclusive content and great photography that only Food Network could bring. We designed OOH advertising, print ads, banner ads, video and posters to announce this new enterprise.
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